I have no particular horse in this race, but I'm curious about this statement of yours. If a vendor is not falsely claiming that their products are USA (or wherever, really) made, then what's the issue? (For the record, I don't think you're wrong about the pricing - the only NATO strap I've ever bought cost me something like $12 IIRC, and has given me no trouble, so paying significantly more than that seems a touch odd to me.)