Am I the only one rolling my eyes at these idiot commercials? I can only remember four off the top of my head, and three of them have got to make you wonder. The theme is "The Age of Knowing."
In the first one I recall you've got dopey music playing in the background while a guy drives an overheating car through the desert. He manages to make it to a gas station, where he walks right past the mechanic and buys a bottle of water that he pours into the radiator before setting off again.
No concerns about why he overheated in the first place. No checking for a hole in the radiator or cracked hose. Just pour in some more water, and head back into the desert. I'm supposed to be impressed with this guy's recommendation?
In the next one, we've got a guy in a sailboat. Same dippy music in the background. The block on the boom breaks and the mainsail starts to luff. A retaining pin has broken. He heaves to, then goes below and comes up with a life vest. He tears a strap off of it and rigs the block back to the boom. Really? You're at sea with no spare parts? And instead of using a band clamp/piece of wire/rope/wire-tie/ratchet strap, he decides to destroy a flotation device? Again, I'm supposed to be impressed with this guy's recommendation?
In the third one, a guy is pulling a horse trailer when he gets stuck in a mud hole. He gets the horses out of the trailer and uses them to pull the truck and trailer out of the mud. I don't know shtocko about teamsters, so I'll have to let most of this ride. I did wonder why a working ranch truck wouldn't have a winch on it though.
But the one that finally took the cake for me was the last one. You see a dome tent set up on a rocky shore. Requisite dopy background music. A guy is about to start a fire. Being the maintenance oriented guy that is usually featured in these commercials, it's no surprise that the lighter breaks. He's apparently only got one lighter with him. No matches, no flint and steel fire starting kit. (I'm already impressed.) So, he digs through a bag and comes up with one of those decorative, wood handled knifes with the BRASS end plates. He snags a random piece of rock off the beach, and starts a fire by striking it with the BRASS butt of his knife.
I just hope the chemists who developed this drug are better at their jobs than the ad agency is wrote these commercials.