That's the $64,000 question.
Evidently, ATK's ''bean-counters'' and marketing department believe the .30 Super to be a viable offering. While the .30 Super's terminal performance generally matches that of the 9mm, there will need to be enough demand to keep it on the market. Hopefully, ATK was wise enough to allocate (and make sure that they can afford to dedicate) plenty of resources to this new venture. Otherwise, with the current industry-wide inability of ammunition production to keep pace with demand, this new offering may very well die on the vine.