Seems this was missed in all the speculation about the 5.7x28.
Anyway, a little pistol like this should have broad market appeal. A good trainer for those with the .380 version. Use it to teach the kid/wife/grandmother the basics, etc. Plus it should be a nice little carry gun for those crazy enough to walk around with a .22 in a defensive role...
https://ruger.com/products/lcpII/specSheets/13705.html