Good read. One other aspect is the art of deflection. Had one instance where I thought a client had called me out. Turns out the tell was something other than my gun. Not sure if I shared the story previously, but here goes. I am an insurance broker that visits with clients in home, to determine benefits, eligibility, uncover insurance fraud etc. I am sitting with a client, being observant, making conversation, building rapport. I notice the local gun store flyer is sitting out, several cans of gun cleaner, and a rather large safe in the next room. Fairly good chance he is a gun owner = greater chance of being made. Especially if concealed carry comes up, as it eventually would if I give him too much to work with. We could talk for hours about firearms if I allow it. I direct the conversation to his past employment, kids, grandkids etc. Seemingly out of the blue, he asks "how long have you been a shooter?" Now what I did not realise, is that the client thought my dog, was a hunting dog. You see, when we were talking about family, I showed a picture of mine, which included the dog. Which is not a hunting dog..... but the clients misperception was his reality. I immediately countered with "now what makes you ask that?". He then shared his observation. Instead of following my first instinct (printing), I asked for clarification. Point being, we have to manage our reality, our perceptions, and the perceptions of others. Greg does a good job explaining how to manage the perception / attention of others.