So it would seem that they collect eyeballs too because they sell ad services to other forums. Another forum I'm on uses their "ad provider" services, however the hell that works. I guess if they can't horn in on a forum they just sell it the ad engine service, put that traffic in their bag, and call it a day. It's kind of shrewd if you stop and think about it. It's like compound interest only with internet traffic. Kind of gives their company name literal meaning.