"Ownership" of the media is not a simple "liberal" or "conservative" formula. It is misleading, if not outright misinformation to state that "the left controls the media." It depends on how you define "the left" as well. First, all media giants are owned by publicly traded businesses. These businesses are there to maximize profit to their shareholders and their Boards. In most cases these businesses are managed by conservative business-people who are interested in making money. So, I would not classify them as "the left." In fact they are mostly conservative, thus being on "the right." In the past 15 years the news media marketplace has diversified based on which demographics they think are the best for their brand and style. This is important based on the strength of the advertising they are selling. Fox News has a different mix of advertisers at different time slots based on who they are targeting. The facts are that people who watch news are going to watch news that tends to agree with their own views rather than news that has a slant they disagree with. The more they stay tuned, then more ads they watch, and the more they can charge for that time slot.
It's important to understand that "ownership" of news businesses and the political slant of news businesses are two separate things. "The right" owns most, if not all news businesses, but their marketing and business strategies may be targeting left-leaning or moderate demographics. In short, the bias we see in news is not based on ownership, but on marketing strategy. Take a look at this link. This shows the daily viewership for cable and network news: http://tvbythenumbers.zap2it.com/201...5-2015/422952/
Each time slot will be different. But on average Fox News, clearly controlled by Rupert Murdoch and Prince Al-Waleed bin Talal (yes, look it up), has more viewers at prime time than MSNBC+HLN+CNN combined, even when you exclude CNBC, which has a more conservative viewership.
In summary, the facts show that "the right" controls the media (and if you say thus the mediation of presidential elections). My view is that slanted media coverage is causing us to become more polarized and less willing to compromise to make government work. The sensationalizing of news and politics is bad for America. It is good to have differing POV so citizens can assess the arguments for/against any particular issue. But that is not what is happening. We are being USED by news businesses to market advertising...at the expense of good governance. I don't view that as good for America.
I hope that news organizations like the BBC and Al Jazeera will challenge American news media to return to a less polarizing approach to the news, and will encourage more bipartisanship and a return to better governance.
Cody