This. Modern pick-ups have gotten insanely large and the manufacturers have abandoned a market segment where the demand still exists. For a 2nd or 3rd vehicle, a "trucklet" is ideal. The 90s era Rangers, Tacomas, S10s, etc were just fine for many folks (including myself), but now the remaining vehicles bearing those names are bigger than the F150s of the late 80s and early 90s.
My mom has an older GMC Canyon as a 2nd vehicle and is routinely asked if she wants to sell it. She doesn't though because she does need to haul stuff occasionally that won't fit into her Buick crossover.
Chris