huh, that one looks kind of legit. They apparently take credit cards (no apps / crypto) and use google for the captcha. Houston area code phone number and address.
Looks like a smaller web hosting company out of Atlanta? Traceroute dead ends there, too. Doesn't look like hops off the lower 48. The list of associated domains look like something a smaller hosting company would get; mostly smaller businesses in the same general vicinity (Houston) where the owners likely referred each other, or they had a local sales person. rivascoffee.com has a bunch of MX records that indicate they use google's paid email/workspace.
Getting to the point it's hard to tell the fakes from the legit smaller shops. Or at least the legit shops with paid marketing shills, maybe? Some days I think if someone just Bartmoss'd the net it'd probably be a win.
I think the store itself might be legit, but that's still a shit way to advertise here. PF has relatively cheap advertising fees.