My father worked for Pearce & Sons Distributors, wholesaling Coors beer in the Mesa, Globe Arizona area during the late 50s and throughout the 60s.
I always liked to think I was a popular guy in high school, but it may have been because of the case of Coors Dad left in the back seat of his car. That was the car I drove around during high school.
I’m a beer snob now. I only drink craft beers, either IPAs or Brown Ales. AleSmith from San Diego, Tombstone from Tombstone Arizona, and Goldwater’s are my favorite breweries. Negro Modelo is also a favorite.
But I remember one spring Sunday afternoon the people from Pearce’s set up a new Coors keg in Evergreen Park in Mesa. That was absolutely the best beer I remember ever drinking. Mom had to come get both of us, and boy was she pissed. Blamed me for getting dad drunk. Good times.
In college, I didn’t like Bud. Still don’t. Couldn’t get Coors in the east, so I drank Rheingold and Ballantine Beers back then.