Rideshare would seem to be a perfect application, predominantly urban and suburban short trips with lots of stopping and starting.
Now that they have made a version that is not so fugly and is also peppy, I wonder about a GR rendition, something that gets some tires more inclined to corner than roll easy, and an ICE that is a little more performance oriented.
5sec to 60mph/50mpg/500mi range would probably be good target objectives.