From popular news reporting, it appears the sub was not capable of maintaining comms with the mothership throughout the dive, and that it would lose contact on every dive. It appears to not be a tethered submersible. Thus, losing contact an hour and 45 minutes into the dive was not an emergency condition which necessitated immediate notification the Coast Guard as some people are assuming.
Communications are not fail-proof, and that's why in various industries/activities it isn't considered an immediate emergency if communication is lost or a single planned contact is missed. Most decision trees in such situations require additional conditions to be present to be considered an emergency, or several missed contacts over an abnormal period of time...which from initial reporting, seems to be the case here with notifying the USCG about 8 hours into the 10 hour dive, given that the sub would routinely be out of contact for 5+ hours on previous dives.