I wanted to like BRCC when the first came out, and tried several blends. Most were mediocre, one was awful. At their price point, I would rate it all a no go. If Major D is your standard (it is the only coffee we keep in the house, and have a direct subscription) I doubt you would like BRCC either. Agree Peet's employees probably aren't on my wavelength, but the company seems focused on making good coffee and has a STFU approach to all the nonsense so many other companies seem to jump in with both feet.
As for Mr. Stalky/Rapey, woodchippers gotta eat too...