I got your point. It's not "follow your passion" work. But that's the majority of jobs. Who wants to run a cash register? Push a broom? Replumb a septic main?
Now, who wants money? So there is no regardless of pay. People work instead of play to get paid.
And frankly, if you read my post as "all on the backs of CEO" or not considering price pressure, I don't think we can effectively communicate on the topic.