Try boutique - which is how I would have characterized the HDS lights. However I didn't realize I had 15,120 customization options when I ordered. And I totally get where Rob is coming from. I spend a lot of time looking at different options for things like lights, knives, watches, all the things we like to go down the rabbit hole on but the truth is that for most of those things, the main stream options are not just easier but they function just as well too. It can be really, really satisfying to find the one product that ticks all of my boxes and is just a joy to use (the HDS light is one of those products for me) but it's an exercise in entertainment as much as in filling a need.