It is attractive to the following types of people:
-those uninterested in children but want pets (arguably friendliest major city for pets in the nation)
-those who love the nightlife, though it's really overrated
-weekend warriors
Buying a house even with a great job in the Seattle area is nearly impossible without generational wealth- small townhouses largely unsuitable for families go for 7 figures now. People are paying 6 figures over asking price and/or cash for homes.