''Politics is for the present, but an equation is for eternity.'' ―Albert Einstein
Full disclosure per the Pistol-Forum CoC: I am the author of Quantitative Ammunition Selection.
Speaking only for myself, while I sound snarky about this, I actually would love to see it take off and be highly successful. That is, if it actually can prove to be something Innovative and provide the adequate, acceptable performance in the real world and not just be successful based upon internet and social media hype.
That being said, I can't help but feel that the timing of this is the absolute, absolute, absolute worst in the world. I picked 2021 for some reason to be the year where I wanted to expand my hunting rifle collection by adding a couple of new calibers, 257 The Bob, and 257 Wby Mag. Guess I have a thing for the number 257.
While I managed to snag enough ammo for both to last for a couple of hunting seasons that's about it. While the Bob is an absolute joy to shoot, there is no way I'm just going to take it to the range and plink with it. I would go through my entire ammo collection in a couple of days. Right now ammo for both of those is completely unobtanium.
Just can't see doing the same thing for a new pistol round.
Now if and when the shelves become full and overflowing, and the prices have returned to a reasonable range, then absolutely, have at it!
In terms of marketing, I would personally rather see them proposed this being the replacement for the 380 auto. Still a lot of people buying those concerned about 9 mm being too big despite the fact that we know that in the best-case scenario 380 is borderline for effectiveness.
From a marketing perspective, I actually think this is the absolutely best time possible for this cartridge to succeed:
1) Gun sales are off the charts
2) Strong market trend toward small guns with higher capacity
3) New = More better mindset
4) Non-US market opportunities
Biggest hurdles:
1) Ammo cost
2) Negative sensory experience when shooting - blast, noise, recoil
3) 9mm market dominance
Remember when everyone thought 9mm wasn't enough? Technology made it enough. Perhaps this caliber and the right bullets and powder will make the 30 SC enough.
I like that the industry is trying to innovate and try new things. It won't change what I do but I hope it succeeds. Like the rest of you, I don't want it to be a turd that is pushed on a naive market but with the openness of information today, that would be a massive mistake by those behind the cartridge if they tried something like that (but then again, some companies never learn).
For me, this is "wait and see."
After thinking some, I would buy a Glock 49 chambered in .30 Super Carry with a standard 20 round capacity this afternoon if one appeared on GunBroker for any sort of typical Glock price. I wouldn't need to sell any other pistols to do it, and I have a weakness for curiosity. Worst case scenario would be losing a couple of hundred dollars on a re-sale after taking the gun to the range a few times. Oddly, I'd love to see the Springfield SA-35 in this caliber, but I have no idea why.
I don't know what the Vista been counters are planning, but if I were them, and I really wanted this cartridge to succeed, I'd sell the ammo near cost for a quarter or two. With some advance planning, they could release a big bolus of ammo in the marketplace to drive pistol sales.
If Glock wasn't involved with the development of .30 Super Carry, then I wouldn't expect them to make a gun chambered for it for a couple years, if ever.
That said, wonder what would be needed to convert an existing 9mm Glock to .30 Super Carry. Obviously a barrel, probably different mags since the feed lips would need to be changed for the smaller diameter round, probably a different slide also due to the smaller diameter round not working with extractor on a 9mm slide, probably a different ejector, maybe a different recoil spring. I'm just not sure if there's enough people who'd buy such a kit to make it profitable.
Likewise, I too hope that the round succeeds but don't understand how it can. Not needing to rehash comments already made, I suspect it would cause excess wear on smaller frame pistols. I think cheaper availability of 9mm will discourage many from jumping to it. I'm reminded of the hype that S&W and Remington sang in their duo about the .41 Remington Magnum being an ideal police cartridge. I was 15 when the singing and dancing started. Smith produced a heavy N frame that kicked like hell. They introduced a medium loading to no avail.
Glock wasn't involved with the development of the 40 S&Wand yet beat S&W to the market with 40 handguns.
Looking at the dimensions between 40, 9 and 30SC they are pretty close to each other on the step down to the next caliber that a barrel and mag change should be the only thing needed for a conversion. 9mm swap barrels from 40 cal guns are plentiful and work with extractor and ejectors needing only a 9mm mag. I have been running a Storm Lake and Lone Wolf conversion barrel in a couple Glocks for thousands of rounds without issue.
I do have a .40 Beretta magazine I accidentally bought and used in a 92. I didn’t realize it was a .40 until like a year after I got it, when I was inventorying my mags. It had been in regular use in my 92 the entire time - was one of the magazines I used in my 2k round test. It holds 15 9x19 as if it were designed to.
It now resides permanently in the range bag, so as not to get mixed with the “serious” magazines, but it has never has an issue running 9mm and continues to perform as well as ever.