Sorry, I assumed the terms "click bait" and "marketing" would infer that the hypothetical video title was not intended so much to express accuracy of a concept as to get a potential viewers/customers to "click on the new video" which obliquely references the dot controversy from the video being discussed. It's a relatively common technique used by content creators who are both catering to an established audience and trying to draw in new viewers.
ETA, I would also note that I am not saying that this "is" what they were doing in the current video as I do not personally know either of the gentlemen but rather that rant/rave is one way I have seen stuff get marketed.