Yep, brass prices. Also, availability of fired brass. Before the plague, fired .40 brass could be had for $40 per thousand. Pre fired 10mm brass is very limited, so most have to buy new and at the time it was north of $150 per thousand.
It’s this same reasoning why many of us abandoned .38 super in our open guns in favor of 9mm. Hell, if brass costs weren’t an issue, I’d shoot super in single stack (minor).