I will take the Contra-the he had to be let go side.
1. His comportment/attitude/style/demeanor etc. has earned him no good will or benefit of the doubt. He is not perceived as being a particularly nice human being.
2. I would humbly assert that by 2011 if you are not living by the anything I send via Email/Text needs to pass the "I would never want to see that on the front page of the NYT/WSJ test," you are begging the world to kick you in the junk.
3. Well before 2011, it was simply UNSAT to make racially disparaging remarks when you are a coach/commentator in any context, at any time. I would humbly assert that is has ALWAYS been UNSAT but that may be another issue for another time.
4. I suspect that when the story first broke, Gruden had a narrow window of time to issue an apology that might save his job. I am supremely confident that stating " I do not have a racist bone in my body." was not in any proffered script.
5. I continue to be amazed by the inability of people in general and public figures in particular, to issue a heartfelt apology. It is not that hard,. There are even templates that outline step by step i.e.:
A. Expressing Regret
“I am sorry for……” Say what you’re sorry for specifically. Saying the words describing the offense you are apologizing for shows the listener that you have heard and understood what you did that was hurtful to him or her.
B. Accepting Responsibility
“I was wrong to ……..” Explain what offensive or hurtful action or speech you are accepting as your bad. This lets the listener know that you are not only asking for forgiveness with an apology, but you are naming what you did and that you admit it was offensive to her or him. This admission says that I am truly sorry for what I did or said not simply because I was called out on it.
C. Making Restitution
“What can I do to help you start trusting me again?”This tells the listener that you are not only willing to admit that you committed an offense but that you want to try to right the situation in some way and prove to them that you want their trust back. This also allows the one offended to have a say in what would make your relationship right again.
D. Genuinely Promising Change
“I am committed to doing everything I can to never do this again.” Tell the listener that you not only want to say you’re sorry for the offense, but you want to make sure that the offense never happens again. Tell them what you will do to stop yourself from committing the same offense.
E. Requesting Forgiveness
“Will you please forgive me?”At this point asking for forgiveness from the one you offended or hurt marks the apology as genuine. Because you are sorry for what you did, admitted what you did, offered to make good on the hurt relationship and trust, and promised change in your behavior in the future, the listener is more likely to genuinely forgive you because of your genuine apology.
If Gruden had issued a statement tracking the above to include he has reached out to the specific folks referenced, he would likely have a job as his team is doing well in an exploding football market.