I am following the Ford Lightning with interest, even though it's not the right truck for me.
I am a rural dweller who often takes my truck deep into the National Forest, and I also frequently tow a trailer.
If i were to buy a new F150, the right truck for me would be the hybrid, particularly with the ProPower package.
If I was a plumbing contractor or something like that, I would already have put a deposit down on a Lightning. I could drive it to jobsites and such everyday, charge it overnight, and spend less time and money on maintenance. It would be the perfect vehicle for something like that.