I've never been a big Leupold fan. They may be durable as I have two older models and they still work, but they always lack in features compared to the others.
I got into precision rifle shooting in the late 90s. My first decent scope was a Simmons 6-20 target model that was made in the Philippines. It wasn't a Leupold but it did what I needed. When I went to make the jump up to the next level, it was either Nightforce or Leupold. The Nighforce was heavier but had a lot more features for the buck so I went that route. On a heavy barreled rifle, a little more weight didn't matter to me.
Today Leupold has the MK 5HD line which is getting close but two friends have had them and sold them as they liked their Nightforce better.
For the general hunting crowd, Leupold is probably the right answer.