I think we all have our own 'benchmark' brands and products, the thing we judge similar items against. It may not even be the best, but it's a personal standard.
Some of mine:
-Coffee: Starbucks Sumatra (in the USA); Arabicas Blue Mountain (PNG)
-Scotch: Oban 14
-Fizzy water: LaCroix
-Bass guitar strings: Rotosounds (flats and roundwounds)
-Bass guitars: Steinberger XL-2
-Bass amp: Sunn 100s
-Motorcycles: Honda
-Vacation destination: Sanibel Island
-Barbecue ribs: Old Crow, Umatilla FL
-Southern style local breakfast place- The Recovery Room, Leesburg (sadly long gone)
-Steakhouse: The Boatshed, Brisbane AU
-Offroad vehicle: Toyota Landcruiser BJ40
-Trucks: Toyota Hilux 2.4D