Frum is from a class of conservatives who fell out of favor with the current crew and mindset. Thus, to make a living, they sold themselves to Democrat oriented media as their 'house' anti-Trump person. The media hire all kinds of folks to hold a view they want. Santorum became CNN's pet Trump advocate. Just show biz.
The BroVet Industrial Complex has one purpose, to make money. They sell you Folgers grade coffee at a premium price, tshirts with cool guy sayings on them and American flags on the sleeve, and donate to anti gun politicians.
I have not tried their stuff, but Stocking Mill Coffee is unrepentantly pro 2A and I will be trying their stuff, because I like caffeine and guns. If you like energy drinks and guns, Bang energy drinks supports the 2A. I've a case of Purple Haze delivered twice a month.
#RESIST
Since you mention it I have developed a relationship with Bang and am grateful for you having brought them up some time ago. I alternate between Star Blast and Rainbow Unicorn Tinkle.
My coffee comes from a roaster who is also our supply chain manager. He and I do not politically align I bet, but we're both smart enough to not talk about it. I get my pound of custom-roasted yirgacheffe, he gets a twenty, and I tell him the shit he's buying costs too much.
As far as I understood sponsoring, they sponsored whatever came through that podcast for a given period of time.
If I like "What Grind's My Gears" with LittleLebowski, I say, "Hey, LL, I'd like to sponsor your 'What Grinds My Gears' for 6 months, if you throw my company in the production credits".
You agree.
TGS Chocolate Factory now gets sponsored at the bottom of every podcast you make for the next 6 months. I don't have fuck all to do with who you specifically interview.
Do you have something that ties BRCC to this Frum guy beyond the fact that BRCC sponsored a podcast? Is the podcast a dedicated BLM/Antifa/SPLC/Mom's Demand Action podcast? That's pretty tenuous to me as presented thus far.
"Are you ready? Okay. Let's roll."- Last words of Todd Beamer