Ha.
Pretty sure that it has always been their goal.
These SJW ideologues perceive these competitions amongst the rich (for whom can be seen as being the most "woke" through virtue signalling) much as a shark perceives the thrashing of an injured fish; the dinner bell is ringing.
The real question is, "How long do those of us who are neither SJW ideologues nor the bourgeoisie let this go on before we do sometjing about it?"
Not crazy about either side's "politics" since both are pretty idiotic/insane in their own respective way.