Almost every centerfire rifle I have is zeroed for 200 yards, my drops are based on a 200 yard zero, and many of my scopes have a 200 yard center with holdovers for distance. 50/220 simplifies things for me, but ultimately this vs a 100 yard zero is personal preference. For the same reason, my shotguns and PCCs are zeroed at 25/75 — it keeps things common and thus simple for me.