The announcement of Rugers new 5.7 pistol seems to have set the gun world on fire with one question: Why???
Why now? Why this? What use is this to anyone? Of course that has also been my reaction to the sudden reincarnation of the 10mm Auto, on the heels of the demise of its progeny the .40 S&W. Or the sudden revival of the revolver as a market segment that has been in decline since the 80s, not only with the new offerings from the legacy manufacturers, but the entry of wholly new designs from brands never associated with revolvers. Or the combo of these two spectres of the Age of Cooper with the abominations of 10mm revolvers now offered. The rapidly crowding market of the high cap "tacti-cool" rimfires pioneered (or retreaded) by Kel-tec with the PMR30, followed by the CP33, and joined by TX22, G44 , P17 and likely more to come at least have the logic of being cheap fun.
But new designs in esoteric calibers from Ruger? That staid company of the workingman's gun? The company that brings you over lawyered but otherwise unremarkable iterations of of what is guaranteed to sell because two or three other company's proved it would first, and serving the lower to middle end of an established market with brand reputation and availability not usually associated with innovative new products.
It's pretty much common knowledge that the current firearms market is oversaturated, and everyone also acknowledges that the product offerings are largely similar to each other, being that almost every manufacturer offers some flavor of : single stack 9mm, double stack 9mm, AR15, PCC, precision bolt gun. Any evolutionary improvement in one brand quickly gets copy pasted by all the competitors, and everything in the case at the local gun dealer looks like a kaleidoscope color wheel of interchangeable plastic practicality. Pick one at random, it will be much of a sameness to one next to it, in looks as well as performance most likely. This is overall a good thing. A plethora of solid options means if one is dissatisfied with some aspect of a particular example, there likely an iteration available that assuaged that percieved flaw.
Or you could just by a G19 and shoot it, and not worry about that crap.
Thats the logical thing. And it is a testament to this forum that that advice seems to have actually permeated the gun culture at large, reinforced by the FBI basically coming to the same conclusion, that everyone acknowledges that it's a good idea. Get a Glock(or approximate facsimile) , get ammo, go shoot. Rinse repeat.
Is it that the normally risk averse companies are predicting a coming collapse in the market? And preparing for the possibility that nothing but the established players, with secured LE or military contracts will have products that continue to be profitable, and all those without that safety net will see their marginal market share collapse? So they set sails for uncharted waters in the hope they can stake out successful colonies in otherwise niche markets that might hold them through the storm?
Wow this turned into longer post than I intended.