The Wilderness has the best webbing hands down of any webbing belt I’ve tried. They have the perfect combination of vertical stiffness and lateral flexibility that none of the garage/evening makers even seem to understand, instead choosing nor being force to choose) ridiculously stiff material in both directions to the point that the enthusiast market has actually convinced themselves that this obscene stiffness is a good thing.
I suspect that as a company they’ve been around so long that they may be too “boomer” for the contrarian millennials, as well as for the folks that think they need something special rather than tried and true.
I’m glad to see them offering other buckle options. I’ve always wished that they’d make a cobra buckle version, or something similar.