Both of those cost a bit more than 9mm, and I haven't shopped for .40 for awhile since dumping that caliber.
Good loads would be any of the US made 180gr FMJFP, in .38 I tend to use the 130 ball from either Winchester or Remington because it's available around here, when I can get it the 158gr RNL from Federal American Eagle line shoots right to the sights on my 642s and is very accurate in my guns. Lately when I qual with my 642s at work I've been using WWB 100 round bulk packs in the 130gr FMJ flavor.
I have a friend who shoots a lot of IDPA and USPSA matches and he swears by Georgia Arms. Going with the bulk GA .38 ammo is something I am going to try this summer.
You might find this useful;