I have a different take. I don’t see this as a hobbyist optic, as $500+ is way more than the hobbyist red dot alternatives. I don’t see this as a competition optic, as the window is too small. I also don’t see it on a home defense gun where you have to turn on and adjust a red dot.
I see this as a LE/hard use EDC optic. It is expensive, bulky, has a relatively small display, and in exchange for that, you get a sealed emitter, with Aimpoint’s reputation for durability, and Aimpoint’s proven battery life. Aimpoint advertised 1.5 years on level 6, and I assumed that meant months at least, as I would use it. If Aimpoint told me this would last a week on high, or less than a month on the setting most realistically would use, I am not sure I would have had a VP9 direct milled, and bought three of these.