I can see that to a certain extent from the private sector business standpoint, but I also note that political left mounts massive social media/email blitzes to intimidate businesses when there was never any substance.
As to the public sector, why would the Oregon City Police Chief and the city government there care about the opinions of people in GA, IA, TX, etc?
Locally, someone placed a swastika on the front door of a Mexican restaurant. The owner of the restaurant posted a picture of it on social media but expressly told us that he didn't want an investigation or prosecution. For days I received calls and emails from people all over the U.S. demanding that I hunt down the perpetrators and prosecute them for a "hate crime". Well, GA doesn't have hate crime legislation, but that didn't matter to such people. I should charge them with a non-existent hate crime because the interweb demands it.
We had a guy bust out every piece of glass on one side of a car to set free a dog despite being told that animal control and deputies were on the way. He turned the dog loose in a busy parking lot, and that is where the owner found it. The owner pressed charges against him for the property damage. The guy then got in front of news cameras and pronounced that he was a Gulf War veteran who had seen death and destruction and just couldn't stand to see that dog in the car. The media ran with stories of "Veteran Arrested After Saving Dog From Car". None of the media outlets would use the pictures of the entire driver's side of the vehicle being devoid of glass. None actually verified his military service. It turns out that he arrived in Kuwait in December of 1991. I received hate mail, angry phone calls, social media fire missions, and even one of those Change petitions.
I didn't hear about either of the above at local restaurants, grocery stores, ball games, etc. We won the next election with 70% of the vote.
The interweb gives people the instant ability to pontificate, but it doesn't necessarily attach value to those opinions. The value of those opinions is determined by the recipient.