Seems like things aren’t going well in the wake of their decision to drop black rifles.
https://www.google.com/amp/s/www.dai...-zanotti%3famp.
Based on their store layout and inventory, I’m guessing that the hook-and-bullet vertical by itself is pretty minor for Dick’s and most of their margin comes from moderately affluent parents outfitting multiple kids for soccer, baseball, and other team sports. I think they underestimated how many of those folks might not appreciate an anti-2A course of action.
I’m reading this to say that while some shoppers supported dropping black rifles for a few months, more of them have taken their trade elsewhere and have not come back.Inventory levels, meanwhile, rose 1 percent in the third quarter after falling 5 percent in the first half of 2018 with inventory days estimated to return back to 2015-2017 levels.
In other words, there are more pro-2A shoppers than commonly imagined, pollsters and other media wizards can’t get a handle on us, we remember those who infringe on our civil rights, and we vote with our wallets.
Okie John