We still do competitions at some in services. My shooting glasses are a prize I won last year. Dueling tree matches convinced my Luddite ass to let them put a RDS on my rifle. (Yes, I was a "real men shoot irons" guy for a long time) You will never get 100% on board, but I think my dept has a great approach given the varying motivational levels they deal with. I do supplement with outside training, but it often reminds me how good I've got it "at home" as well.