I was going to suggest comparing Lawman/CCI Blazer to the new Federal load, but someone beat me to it before I could sit down to type out a reply. It does indeed look like a slightly different bullet than the Speer 147gr TMJ... but, I believe they also have a 147 FMJ (not plated like the TMJ) they load as well. The plastic trays in the new stuff are indeed the same as CCI/Speer/Lawman packaging. I suspect we are now seeing some cross over between CCI/Speer and Federal brands and production lines. Similar to how Federal is now offering an aluminum case 115gr practice load.
The old AE9FP was good stuff, and I know the Lawman 147gr load has a reputation as a good load as well. I have recently shot a bit of the CCI Blazer aluminum cased 147gr load, and it worked well for me.
It will be interesting to see if they keep both bullet types/loads/packaging under the same part number/SKU... could make logistics a pain if someone has a gun that does not like one load or the other.