Right now, you've been careful not to name the dealership. Once you do, or put it on Faceblecch, then "Jim-Bob's Toyota didn't put the oil back in after an oil change on my two-year old truck, the engine got damaged and now they're trying to screw me" will be out there for all to see. Some aggressive reporter sees that and, well, not having that bad press will be worth more than the ten grand.