What do people want Optics Planet to do? Play one of those "you can beat the rap but you won't beat the ride" games with millions of dollars and the business at stake during bad economic times (for the gun industry), while a bunch of righteous jerk offs are screaming boycott based off of some very dubious internet information.
With friends like these, who needs enemies?
They could have handled the PR better, but I don't think it would have made much of a difference.