Originally Posted by
BehindBlueI's
Someone will be along soon to tell us it's the union's fault.
Prestige. A custom shop *should* be a profit center, if a small one, but it's existence helps cement your reputation as a high end product. Colt is a prestige brand. It can also be a "skunk works" for new products, new ideas, and a test bed. Having a competition team, a custom/performance shop, etc. gives you both prestige and authenticity in the marketplace. In a loose analogy, it's sort of like the motor companies sponsoring or owning race teams. They aren't profit centers, they are marketing and idea centers.
Prestige and authenticity/authority comes from different things. Brand ambassadors, well done marketing, competition teams, training schools, etc. Colt, with the huge head start of having incredible levels of brand recognition, seems to fail to capitalize on those opportunities. People laugh at Sig's "lifestyle" marketing...but Harley Davidson. I don't know if that's the original lifestyle marketing campaign, but holy shit did it work. Harley Davidson is a marketing company that happens to make motorcycles. Glock is a marketing company that happens to make pistols (and also marketed "lifestyle", just not so openly as Sig). Colt is a manufacturer who...do they market?
I agree with the first part, maybe not so much the second IF he's the guy who told people to "get over it" when they objected to the trigger guard on the new Cobra being different enough to not allow the use of existing Cobra holsters. Telling potential customers to get over it when they tell you a feature they want is foolish. If you can't offer that feature, say why, lay out the advantage of the product as it exists, and if no advantage exists look in to offering the feature they want. "Get over it" is basically telling customers to fuck off, buy what we have or don't. That's part and parcel of Colt's problem. We make X. Buy X. Customer says we want Y. Colt says we don't make Y. We make X. Buy X.
Compare to Sig. We make metal hammer fired guns. You want a plastic pistol with a light trigger and you value modularity? Fuck yes, we can build that. Hell, we'll make new grip frames instead of just interchangeable back straps. These pistol/rifle doo-dads are catching on? People want an SBR without having to mess around with SBR paperwork? Fuck yes, we can build that. Red dots are catching on? Well, shit, let's just go ahead and build the full set up. You can buy our pistol, our optic, and it's already put together and ready to go out of the box. Then they TELL PEOPLE ABOUT IT. Exposure, slick ad copy, selling the fantasy as much or more as the reality. There's no "get over it", there's only "we're on it".