I'd say quite a bit. I hunt on a large ranch in NE Texas with a group of 30+ hunters that span many different demographics. Not uncommon to see an AR out there serving a variety of different purposes.
The low recoil is nice for wives and kids, and it's great to have in hand if you have to drop the hammer on a group of hogs in an open field. And no problems with that one well placed shot on a deer.
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