Beretta introducing a Langdon Tactical 92!

[Dagga Boy]

Don't get your hopes up just yet. The Elite LTT sales are not nearly as high as expected. If things do not turn around and the numbers go up pretty soon, we will have to see if Beretta keeps listening to me. I suspect a lot of people are not putting their money where their mouth is on this gun. They say it is the gun that they want, but only if they can get the super good guy bargain deal off Gunbroker or some other dealer that is selling them under MAP pricing. Seems to be the way people like to buy things in this industry. I see the same thing going on with the PX4 Compact Carry on this very forum.

To be honest it makes me sad and makes me wonder if it is worth it sometimes. The "that's what I want, but I am not going to buy unless I can get it for $75 under MAP pricing" seems to be a thing here.

Not exactly the way to incentivize a company to listen to their customers.

Which is why I am sending my own cobbler up parts to LTT to have a custom done. We sadly live in a industry where a marketing/sales specialist with little practical experience can read a market and figure out that a purple kryptek lower end pistol that is affordable to many is a better decision than a professional grade tool meant for a market where most of the professional users are cheap and unwilling to invest in high grade tools. Sad, but normal. This is not new or remotely limited to Beretta.

[Cory]

It sucks to hear the sales on this aren't going as well as hoped. I want this model to stick around for a long time.

I was glad that by the time the gun came out I was financially sound enough to pick one up. I think part of the problem with sales has to be that this gun isn't being emphasized or embraced by Beretta at all. Beretta's Instagram and Facebook don't make half the mention of this that they do their A3. Most LGS folks don't know what the Elite LTT is. The firearm itself is truly the 92 perfected, but if nobody knows it's out there than it won't hit the selling marks we all want. Right now I don't think it has the name brand recognition that the Brig Tac and A3 do. It's likely just going to take some time for that name to build. As they start showing up at matches I think they will increase in recognition.

I guess what I'm saying is I just really want the gun to stick around. I think it's the best 92 there is and I'm glad to own one.

-Cory

[JohnN]

Welcome to my world, a big problem for brick and mortar shops.

Don't get your hopes up just yet. The Elite LTT sales are not nearly as high as expected. If things do not turn around and the numbers go up pretty soon, we will have to see if Beretta keeps listening to me. I suspect a lot of people are not putting their money where their mouth is on this gun. They say it is the gun that they want, but only if they can get the super good guy bargain deal off Gunbroker or some other dealer that is selling them under MAP pricing. Seems to be the way people like to buy things in this industry. I see the same thing going on with the PX4 Compact Carry on this very forum.

To be honest it makes me sad and makes me wonder if it is worth it sometimes. The "that's what I want, but I am not going to buy unless I can get it for $75 under MAP pricing" seems to be a thing here.

Not exactly the way to incentivize a company to listen to their customers.

Sent from my SM-N950U using Tapatalk

[Blackbag]

Sorry to hear about the slow sales. I have cash in hand, but have to wait a few more months until my state approves the new elite for sale to the public. I hope it sticks around long enough to buy a second one if I am happy with the first.

[Prdator]

I guess I need to buy another one or two soon.

[Canyonrat]

GyroF-16 makes a good point. I was not even aware LTT Elite was on the Beretta USA website. There, I was going in under Firearms->By Gun Series->92 Series. No LTT Elite, no M9A3 Black, no Langdon M9. You have to go in under Product->Pistols to even find it. It is definitely cult-following-only status at this point to be in the know.

The LTT activities in the industry though have got to be increasing interest and sales in other PX4 and 92 models by enthusiasts, even if it is not all directly reflected in the numbers for the LTT models themselves. LTT is actually the only real interesting new thing Beretta has going for it right now in my book.

[LangdonTactical]

It sucks to hear the sales on this aren't going as well as hoped. I want this model to stick around for a long time.

I was glad that by the time the gun came out I was financially sound enough to pick one up. I think part of the problem with sales has to be that this gun isn't being emphasized or embraced by Beretta at all. Beretta's Instagram and Facebook don't make half the mention of this that they do their A3. Most LGS folks don't know what the Elite LTT is. The firearm itself is truly the 92 perfected, but if nobody knows it's out there than it won't hit the selling marks we all want. Right now I don't think it has the name brand recognition that the Brig Tac and A3 do. It's likely just going to take some time for that name to build. As they start showing up at matches I think they will increase in recognition.

I guess what I'm saying is I just really want the gun to stick around. I think it's the best 92 there is and I'm glad to own one.

-Cory

It will stick around for a while, it's not going anywhere anytime soon. I just don't want to see it become another Elite II that goes away after a few years and then everyone telling Beretta that they need to build it again. If the numbers don't support it, why would they?

[LangdonTactical]

Welcome to my world, a big problem for brick and mortar shops.

Sent from my SM-N950U using Tapatalk

Exactly, they come into your shop to see the gun, play with it, then go home and buy it online. If people don't start supporting the brick and mortar shops, they will have to buy just to try. Not to mention the question of "who's going to do your transfers" when you do buy online? Where are you going to have that gun shipped to when you get it for less money online!

[LangdonTactical]

GyroF-16 makes a good point. I was not even aware LTT Elite was on the Beretta USA website. There, I was going in under Firearms->By Gun Series->92 Series. No LTT Elite, no M9A3 Black, no Langdon M9. You have to go in under Product->Pistols to even find it. It is definitely cult-following-only status at this point to be in the know.

The LTT activities in the industry though have got to be increasing interest and sales in other PX4 and 92 models by enthusiasts, even if it is not all directly reflected in the numbers for the LTT models themselves. LTT is actually the only real interesting new thing Beretta has going for it right now in my book.

That is a whole different problem for sure.

[LangdonTactical]

Ernest-
I’m really sorry to hear that the sales haven’t been as high as you’d hoped. Do you know how it compares the those for the original Elite I, and later Elite II in their first few months? I know those guns are fairly legendary in the Beretta community now, but I wonder how soon the word got out during initial production…

FWIW, I love my LTT Elite, and did my best to “put my money where my mouth was” when it finally became available.


Edited to add:

Also FWIW- I think I’m your target audience for this gun (Beretta lover, competitive shooter, financially able to buy the LTT Elite). My awareness that the gun even exists is through THIS forum. I’ve also seen it mentioned on Beretta Forum, after it’s release. I just checked, and the LTT Elite is listed on the Beretta USA webpage, but listed after most of the other M9/92s, and after the PX4s, with no thumbnail photo with the link.
What I’m getting at, is that I’m afraid that the LTT Elite has had fairly low exposure to the larger population of handgun buyers. I’m not a marketing guy, so I won’t try to recommend a solution. And I wish you great success with this venture.
Just wanted to let you know looks like from “out here” in the sea of consumers.

Thank you for your support!