This is no shit:
About a dozen years ago, at a company Christmas party, I was standing with a group of people. One of the big boss's staff was saying that she was encouraging her husband to enter "Who's the Biggest Loser". I said that he would be a natural for the show.
About five minutes into the discussion, I turned to a co-worker and whispered: "I didn't know it was a show about weight loss." She almost dropped her drink, she was laughing so hard.