Yep. "We" are not the issue. Cody keeps bringing up Ayoob....the only folks who that appeals to are likely already NRA members. The most effective ads I recently saw are the older woman who lived in federal housing and the guy from Chicago. Anyone who doesn't seem like the stereotypical "evil NRA" member. It is what make people think, "wow, maybe the left is lying about what the NRA is". Folks like Dana Loesch, Kelly Clarkson, Julie Golob, etc. Are all good for reaching out to various segments of the browning demographic of women gun owners. It would be nice to see some responsible athletes as well outside the gun sports. I love the new ads and hope they continue and push to the edge of the tent as to what the faces of the NRA are.