Reading through the Liger post below and others on different forums made me wonder if we don't get too wrapped up in ourselves. What I mean by that is, does anyone really notice if you are wearing a Wilderness belt, TAD cargo pants, Merrell shoes, insert your own item, etc.? I really don't think so. I'm not talking about the guy who just stepped off the LA Police Gear website clad in all 5.11 closeouts. Just any one of us. I am out in public everyday, on a college campus a couple of days a week, work a few days a week with groups of people in size from 10-25 (including LEO, Firefighters, etc) and only one person has ever commented on my Wilderness belt. Rarely is my watch noticed and I wore Vertx pants/shorts pretty much all of last year without being made or called out. Todays fashions (watches, belts, pants, etc) are so saturated with stuff and the stuff is so similar that it really isn't a big deal. I was at a 3 yo's birthday party this past weekend and a guy was wearing camo cargo pants. I know the guy fairly well, he is a physical therapist/triathlete, has nothing whatsoever to do with shooting people in the face or posing as such, etc. He bought the pants at Old Navy.
That said, I notice. I notice if you have a Submariner or Seamaster on because I'm sort of a watch guy. I notice if you have on Arcteryx, Patagonia, etc. because I just do. I also notice if you favor a certain side, periodically make adjustments under your shirt, etc. However most others I'm with don't notice anything at all.
Anyway, just food for thought.