I'm no good at describing how I can taste tobacco, leather, cherries plus a hint of motor oil and Gojo in a liquor. I either like it or I don't.
It's not on the sweet side, but I'd take McKenna or JTS Brown over either. I think I've been tainted by the Heaven Hill spectrum of bourbons somehow.
It's probably not very much different than Elijah Craig, but I'm going from memory more than recent experience.
ETA: If it won a Gold Medal at the SF Spirits competition this year, and they didn't pay someone off, I guess more than a few people like it.