The nation of Austria imported 515,000 handguns of all types into the US in 2011. Sturm, Ruger Inc. manufactured 611,000 self-loading handguns that year (plus another ~200k revolvers.)
I keep telling you guys that running in this crowd skews your perceptions of what the average gun owner is buying.
I got out of the retail end of things full-time before the SR9 was really a thing, but I absolutely would not be shocked to find out that, if you took department sales out of the picture, Ruger's P-series autos were outselling Glock by a sizable margin. Cletus is extremely price sensitive.