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LittleLebowski
03-12-2021, 09:13 AM
That’s not a Mustang to my eyes.

https://www.ford.com/suvs/mach-e/

https://i.ibb.co/9gyQ2mX/electric-mustang.jpg

rob_s
03-12-2021, 09:17 AM
I got over caring about car names when I got behind the wheel of my 2005 GTO and snapped my own head back with the acceleration. Then I delighted in doing the same to many, many people that said "yeah, I know it's cool and all, but I wish they hadn't used the GTO naaaaaaaaaaaaaaaaaaaaaaaaaaaame..."

I was lukewarm about the Mach E.

Then I saw this. I'm not an idiot, I know that "mine" won't be like "his", but this thing turned the old "I ain't gonna own nothing but American V8s for the rest of my life" bastard into an "oh my god I want that fucking thing!"


https://youtu.be/Y3846KFDmFQ

LittleLebowski
03-12-2021, 09:24 AM
I got over caring about car names when I got behind the wheel of my 2005 GTO and snapped my own head back with the acceleration. Then I delighted in doing the same to many, many people that said "yeah, I know it's cool and all, but I wish they hadn't used the GTO naaaaaaaaaaaaaaaaaaaaaaaaaaaame..."

I was lukewarm about the Mach E.

Then I saw this. I'm not an idiot, I know that "mine" won't be like "his", but this thing turned the old "I ain't gonna own nothing but American V8s for the rest of my life" bastard into an "oh my god I want that fucking thing!"


I agree with you for the most part, it’s the styling I can’t get over.

rob_s
03-12-2021, 09:51 AM
On the styling front I think I need to see one in person. It's got those weird SUV lines that I think may not com accross as well in pictures, and where certain colors may look better than others.

FWIW, I find the styling of the current "real" Mustang to be the best ever. Which is saying alot for me. My previous #1, and now #2, is the 1971 Mach 1 429 CJ. Maybe the fact that my previous favorite was a "hatchback" makes the Mach E a little less offensive...

68715

Jim Watson
03-12-2021, 09:54 AM
Agree, it seems like strange marketing.
But it got me to thinking about what I could do with a 300 mile range but no opportunity to "fill up" on the road.

I am not a vacationer, my only highway travel these days is to a same day shooting match. My most distant regular event is 135 miles by the most direct route, 270 miles round trip with no allowance for picking up passengers or diverting for lunch afterwards. Would I be comfortable at 90%+ of maximum range? Probably not. But the next farthest is 101 miles which would be fine and all local errands would be easy.

I had been looking at the Honda Clarity pluggable hybrid. I could get a lot of my daily driving done with a 46 mile all electric range.

The bad news is, my house is a typical contractor job and does not have the spare electrical capacity for a 32 amp 240 volt level 2 charger. I wonder if I could connect it to the clothes dryer line with a lockout so I could not turn on both at once.

Oh, by the way, I could keep my middle aged BMW for when I felt sporty, I do not need an electric dragster.

RevolverRob
03-12-2021, 10:01 AM
It is not a Mustang and Lee Iacocca is turning over in his grave right now.

Full Stop.

It could be fun to drive, it could be fast as well, but it's a Mach-E not a Mustang.

Also, it's uglier than if Diane Feinstein and Nancy Pelosi had a horrible mutant child together.

YVK
03-12-2021, 10:08 AM
Are these out already? Because I think I saw one on a road but didn't know what it was.

BehindBlueI's
03-12-2021, 10:21 AM
I can't decide if it's idiocy or genius to call it a Mustang. Idiocy due to brand dilution, genius due to manufactured controversy and free publicity as people polarize and discuss.

I agree with Rob_s that the current 'real' Mustangs are primo. I like them better then the 6th gen Camaro. They moved a little to import-ish/Euro to me compared to the 5th gens, which are the primo Camaro IMO. The Challenger still looks sweet and nails the retro look just right.

I've no interest in the Mach E. I've got real interest in a performance hybrid set up. A Coyote paired with an electric "boost" would be the tits if you could put the power down.

OlongJohnson
03-12-2021, 10:40 AM
Are these out already? Because I think I saw one on a road but didn't know what it was.

That was probably a Tesla. Just sayin'.

0ddl0t
03-12-2021, 10:46 AM
It's nice to see the Mustang is getting back to its roots as the secretary's car...

farscott
03-12-2021, 10:59 AM
The Mustang Mach E is a beast on the road. It absolutely crushes the performance of my wife's 2017 GT. Not even close except for high-speed cruising where the gas motor has more range and a faster fill-up.

Navin Johnson
03-12-2021, 10:59 AM
It is generally referred to as the Mach-E.

They are available and are on the road currently.

Undoubtedly Ford did not pull the name out of its ass but spent a lot of money doing market research.

It's a crossover that has decent looks. I think all crossovers look goofy.

Tesla's truly have build quality issues and I would trust this car more. Understanding ford has it's issues too.

A car's resale value is a big factor to me and I live in the second biggest Tesla market in the world and re sale on those is not that good. Be interesting to see how this new "Stang" does.

Suvorov
03-12-2021, 12:13 PM
The Mustang Mach E is a beast on the road. It absolutely crushes the performance of my wife's 2017 GT. Not even close except for high-speed cruising where the gas motor has more range and a faster fill-up.

Maybe, but it’s still a cross-over SUV with an electric motor. But whatever, as long as it “identifies as a mustang” I guess it’s OK in this day and age.

It’s the Bruce Jenner of performance cars.

Zincwarrior
03-12-2021, 12:29 PM
I can't tell, is that a four door? 0-60 in 3.5 seconds is serious acceleration.

Having said that, that interior hurts the hairs in my beard.

Hambo
03-12-2021, 12:34 PM
The E-Mustang might handle like a road course car, but it sounds like a vacuum cleaner on crank. Fuuuuck that.

Gadfly
03-12-2021, 12:41 PM
I had an 89 mustang LX as my first car. (Before anyone mistakes me for being “cool”, it was a 2.3 liter former rental car). But it looked cool and I was not embarrassed to pick up a date in it.

Agreed the the current mustang has the sexiest lines and layout of the past 50 years. By far.

But the Mach E looks like a mid 90s Ford escort. Why can’t they stick that electric engine into an actual mustang body, and call that boring/ugly thing something other than Mustang?!? Call it the Taurus Lite or something. Or the “Ford Probe 2.0”

This kind of reminds me when Ford took the Taurus and re branded it the “Ford 500”, and wiped their ass with 30 years of brand recognition and customer loyalty. That was a major flub. Now, I see history repeating itself, as they wipe their ass with 60 years of name recognition and brand loyalty for the mustang. It’s like the Mustang 2 all over again.

rd62
03-12-2021, 12:46 PM
I'm a long time Mustang guy and have owned several. My first car was a 65 289. The new Mustangs are dead sexy. I'd kill for a Revology build.

All that said, I don't like the aesthetics of the Mach E.

RevolverRob
03-12-2021, 12:55 PM
I had an 89 mustang LX as my first car. (Before anyone mistakes me for being “cool”, it was a 2.3 liter former rental car). But it looked cool and I was not embarrassed to pick up a date in it.

Agreed the the current mustang has the sexiest lines and layout of the past 50 years. By far.

But the Mach E looks like a mid 90s Ford escort. Why can’t they stick that electric engine into an actual mustang body, and call that boring/ugly thing something other than Mustang?!? Call it the Taurus Lite or something. Or the “Ford Probe 2.0”

This kind of reminds me when Ford took the Taurus and re branded it the “Ford 500”, and wiped their ass with 30 years of brand recognition and customer loyalty. That was a major flub. Now, I see history repeating itself, as they wipe their ass with 60 years of name recognition and brand loyalty for the mustang. It’s like the Mustang 2 all over again.

Former owner of a '93 LX 2.3/5speed here. And I road raced an '88LX Coupe with a 2.3Turbo - And I'll have another Fox before I'm dead (wife LOVED the Fox).

Honestly, they could have just stuck an electric engine in the current Mustang and called it the Mustang E and offered it alongside the Mustang GT/WhateverOtherTrimLevelsThereAre and would have had a really cool car. Something that doesn't actually exist for a reasonable price in the market, a 2-door electric sports coupe. It's not the electric motor that makes it 'not a Mustang' (though some will claim that's it).

It's the fact that it's a 4-door Crossover SUV built on a fucking Explorer chassis that makes it NOT a Mustang. Conceptually, there were thoughts the Mustang might be more than a 2-door Coupe/Fastback/Convertible in the 1960s, but they never materialized, because Ford realized Falcon/Fairlane/Galaxie were better lines for those vehicles. Iaccoca was well known for opposing the expansion of the Mustang line into 4-door models, because it would dilute the Mustang's brand appeal. 55-years of sports coupes and Ford brings out an atrocity of an extension of the Mustang line. It's not the first time they thought about it (e.g., the Probe), but this time common sense did not prevail.

Wise_A
03-12-2021, 02:51 PM
I can't decide if it's idiocy or genius to call it a Mustang.

Ford's marketing said that they want to make "Mustang" into more of a lifestyle thing. They're in the driver's seat on this one, and I have no idea what they're thinking. These are the same people that were very concerned that people be able to recognize that the Ford Focus SVT and the Edge shared the same design language.

But I agree, I would say it's really quite an exceptional car, but I hate it because they of what they keep calling it. Just call it "Mach E" and be done with it.

RevolverRob
03-12-2021, 07:50 PM
Ford's marketing said that they want to make "Mustang" into more of a lifestyle thing. They're in the driver's seat on this one, and I have no idea what they're thinking. These are the same people that were very concerned that people be able to recognize that the Ford Focus SVT and the Edge shared the same design language.

But I agree, I would say it's really quite an exceptional car, but I hate it because they of what they keep calling it. Just call it "Mach E" and be done with it.

Marketing should never be allowed to make decisions about the products actually made and sold. Only be allowed to decide how best to sell them and provide feedback on things that appear to be working or not.

Also, I don't understand what was wrong with just making an "E" model for the lineup? Mustang E, Explorer E, F150 E, Ecetera...

Some Marketing fucktard missed the boat too. The "2021 Ford GalaxiE Preserving Earth and our Galaxy with zero emissions."

randyho
03-12-2021, 07:57 PM
With those bulges, "Torino" would have been a better choice.

Inkwell 41
03-12-2021, 08:19 PM
My family has a history with Mustangs. Dad had a ‘67 coupe with a 289 fitted with a GT350 intake and headers, he started with an early 1940’s P51D, callsign Inkwell 41. (He was a crew chief, not a pilot so it was “his” plane) My sister had a ‘66 coupe and a ‘69 fastback. My brother had a’ 70 Boss 302, ‘79 Indy Pace Car with a 2.3l turbo four, ‘85 SVO and an ‘89 LX with a 302. I’m on my 5th Mustang. Started with an ‘86 GT, ‘86 SVO, ‘90 LX with a 302, ‘97 SVT Cobra and my current ‘07 GT. All of these cars, including my family’s, had manual transmissions. Suffice to say I like Mustangs. I once read that the go ahead for the project was made on August 16, 1962, the day I was born.

Mustangs are two door coupes. They sit low, have poor visibility, suck in snow and will snap around and bite you if you’re screwing around in it.

This... abomination, is a glorified minivan. Sure it’s fast, but it’s not swoopy and does not have “the look”. They should have called it the Fairmont Futura, Pinto Beans or Econoline Electromatic. But whatever it is, it’s NOT a Mustang.

One last thing, what has happened to all the two door cars? Where are the affordable coupes? Heck, Ford only offers one passenger car any more. Sigh.

mmc45414
03-12-2021, 08:20 PM
I think this is a complete travesty to associate in any regard to a Mustang, and I think they will sell every one they have enough imported chips to build. Pretty sure the people that take offense to the naming are not the target demographic. And I think Ford is probably going to give Tesla their first test.

And I want the hybrid F-150, probably the first thing in a while that makes me want to actually trade in something functional for the same thing...

Sent from my SM-G892A using Tapatalk

JohnO
03-12-2021, 08:22 PM
With those bulges, "Torino" would have been a better choice.

My dad had a 1971 and then later a 1974 Ford Torino. The '74 became mine years later. Unfortunately it didn't have the stripe like Starsky's Torino. :rolleyes:

Inkwell 41
03-12-2021, 08:23 PM
Marketing should never be allowed to make decisions about the products actually made and sold. Only be allowed to decide how best to sell them and provide feedback on things that appear to be working or not.

Also, I don't understand what was wrong with just making an "E" model for the lineup? Mustang E, Explorer E, F150 E, Ecetera...

Some Marketing fucktard missed the boat too. The "2021 Ford GalaxiE Preserving Earth and our Galaxy with zero emissions."

Couldn’t agree more. An electric Mustang coupe would be something, especially if it could outrun a Tesla Model S in Ludicrous mode AND travel 400 miles without a recharge.

The execs at Ford have all bought into the “green” future. They suck.

BehindBlueI's
03-12-2021, 10:20 PM
Pretty sure the people that take offense to the naming are not the target demographic.

Who do you think is the average buyer for a $70k performance SUV, electric or not? Do you think it's going to skew older or younger then the average Mustang GT buyer?


Undoubtedly Ford did not pull the name out of its ass but spent a lot of money doing market research.


True, but not like Ford hasn't stepped on their dick before when naming things. Ford has a lot of home runs. They also have the Edsel, the EXP, anything that has a "II" tagged on...

The Maverick is now going to be a tiny truck, apparently. Should have been the Ranger II *cough cough*.

Sig_Fiend
03-12-2021, 10:43 PM
We live in a day and age in which words no longer mean anything, and are continuously whored out to mean even less. That makes me sad.

I'm generally not a big fan of Fords (classics are always cool!), but this is blasphemy. When the Corvette falls prey to this same evil, it will be a heartbreaking end to the American car era.

When I hear a word like "Mustang", I expect to see something with a DNA, a soul, that makes me think of this in at least some small part:

68761

Sadly, this is possible because people are increasingly shitty consumers with a total lack of standards and no brand loyalty.

As someone who works in marketing and assists with product development from time to time, I cringe at the missed and abused opportunity with this.

BehindBlueI's
03-12-2021, 10:48 PM
We live in a day and age in which words no longer mean anything, and are continuously whored out to mean even less. That makes me sad.


That day has been around a looong time in the car industry. See: Thunderbird.

Wise_A
03-13-2021, 01:21 AM
When the Corvette falls prey to this same evil, it will be a heartbreaking end to the American car era.

Are you being facetious? Because Chevrolet does in fact have a plan to make an electric SUV Corvette. It's going to make 1000hp, but still.

And for the longest time, I really wanted one of the new Mustangs in Dollar Green. Unfortunately, it was only available as a special package with the V8, which was outside my capacity to buy or fuel. And now that I could afford such a thing, I need a winter warrior.

rob_s
03-13-2021, 08:18 AM
We live in a day and age in which words no longer mean anything, and are continuously whored out to mean even less. That makes me sad.



That day has been around a looong time in the car industry. See: Thunderbird.

Yeah, it kind of cracks me up that people actually care about this kind of thing so much

I went looking up the Thunderbird on Wikipedia because I was going to comment on how the ‘77 version was presumably a way worse affront to sensitive sensibilities even than the 2002 version, but doing so reminded me that almost literally every single new model of the Thunderbird after the ‘55-‘57 original version was its own different kind of abortion.

https://en.wikipedia.org/wiki/Ford_Thunderbird?wprov=sfti1

Duelist
03-13-2021, 08:50 AM
If I wanted a Mustang (and I do), and wanted to actually be a performance car instead of something else labeled Mustang (of course), I would be looking at 5.0 Coyote engine equipped GTs and plotting how to get one around the time I turn 50 (which is coming up a hell of a lot faster than it should be).

When I was a teen, I had pinups of 5.0 Mustang GTs in my bedroom. I will probably make this happen. It won’t be new, but it will probably be parked in my garage sooner than later.

It won’t be an electric anything, let alone a $70k electric SUV. Blech.

Sig_Fiend
03-13-2021, 09:07 AM
Are you being facetious? Because Chevrolet does in fact have a plan to make an electric SUV Corvette. It's going to make 1000hp, but still.


No, I had no idea about that. Just looked it up. I guess things are worse than I feared.

farscott
03-13-2021, 09:12 AM
Perhaps I spent too much time working at Ford, but I really do not understand the wailing and gnashing of teeth over a vehicle's name. Yes, it has four doors, and yes, it is has an all-electric powertrain. But it outperforms any Mustang that ever was, including the track-oriented GT 500s. It accelerates faster, corners so much better, and holds the road better than any previous Mustang. And it does all of that while providing luxury appointments and ride quality that were not dreamed about in 1964. It also is a Mustang in the sense that is larger than the previous generation of the same nameplate. In the sense that Mustang is a performance-oriented brand, the Mach-E fits into the brand. It just has more room for cargo and two extra doors. Personally I am fine with that as there have been times I wanted to fit something into the my wife's GT that we found on a road trip.

This reminds me of when we transitioned from manuals that a good driver could run better than the automatics to automatics that outperform any human. People whined about the manuals going away, but the resulting vehicles with those automatics performed better as measured on the track. They were faster getting around the track while using less fuel in everyday driving. And those cars were still called Mustang. Yes, one can still opt for the Tremec 6-speed, but the OEM 10-speed auto just crushes the manual. I still enjoy driving a manual gearbox, but I am willing to admit the technology behind the automatic has surpassed what a skilled driver can do with a manual gearbox.

Duelist
03-13-2021, 09:57 AM
Perhaps I spent too much time working at Ford, but I really do not understand the wailing and gnashing of teeth over a vehicle's name. Yes, it has four doors, and yes, it is has an all-electric powertrain. But it outperforms any Mustang that ever was, including the track-oriented GT 500s. It accelerates faster, corners so much better, and holds the road better than any previous Mustang. And it does all of that while providing luxury appointments and ride quality that were not dreamed about in 1964. It also is a Mustang in the sense that is larger than the previous generation of the same nameplate. In the sense that Mustang is a performance-oriented brand, the Mach-E fits into the brand. It just has more room for cargo and two extra doors. Personally I am fine with that as there have been times I wanted to fit something into the my wife's GT that we found on a road trip.

This reminds me of when we transitioned from manuals that a good driver could run better than the automatics to automatics that outperform any human. People whined about the manuals going away, but the resulting vehicles with those automatics performed better as measured on the track. They were faster getting around the track while using less fuel in everyday driving. And those cars were still called Mustang. Yes, one can still opt for the Tremec 6-speed, but the OEM 10-speed auto just crushes the manual. I still enjoy driving a manual gearbox, but I am willing to admit the technology behind the automatic has surpassed what a skilled driver can do with a manual gearbox.

Wailing and gnashing probably has something to do with building expectations and dreams around a thing specced out in a particular format over decades, and then having something else inserted with the same name that isn’t anything like that dream format.

If that makes sense.

I’ve been dreaming about a Mustang since before I could legally drive. Strangely, it never was an SUV in my daydreams. I drive a V8 SUV *now*. I really like it. SUVs are very practical. An SUV shouldn’t be a Mustang.

mmc45414
03-13-2021, 10:33 AM
Who do you think is the average buyer for a $70k performance SUV, electric or not? Do you think it's going to skew older or younger then the average Mustang GT buyer?
The age and wealth demo is spot on, my reference is to those emoting about the name. I think the target demographic for the Mach-E are people that want an electric car. I don't think there is going to be anybody that decides to not buy the Mach-E because it is named Mustang. I also don't think there will be anybody that doesn't buy the Mustang they always wanted because the marque has been diluted by the Mach-E, but maybe if they were looking for an excuse to not indulge anyway. There were many bunched up panties when a Corvette was made that didn't have round tail lights, yet the C8 seems to be selling briskly! Ford sold a ton of V6 Mustangs with narrow tires to people (not me or you...) who were very happy with their Mustangs, and now those folks have an opportunity to get an electric one they can compare to their neighbor's Model Y. Dozens of people at Cars & Coffee will stand around grumbling about the names and the tail lights while there are waiting lists of actual buyers. I don't understand, or like, naming it Mustang, but just like when I see a very pretty girl with grotesque piercings in her face and wonder why the hell she did that, I remind myself that I am not the target demographic. :cool:


I still enjoy driving a manual gearbox, but I am willing to admit the technology behind the automatic has surpassed what a skilled driver can do with a manual gearbox.
Yup, I think we have reached the point a while ago where there is no doubt. I remember it was a big deal that the CTS-V was available with the six-speed, but the test driver that set smoking lap times at the Nuerburgring used the auto by his own choice. I think we have to just acknowledge that getting the car that posted the best Lightning Lap times might not be the most fun on the street. When I know I am going to want to hammer up an on ramp in a few hundred yards I don't upshift and downshift, I just leave it in the gear I am going to want.

But Mom has a Mini Cooper S that has an auto with paddles and it works pretty well, it is nice that you can just be in drive and tap for a downshift when you want and then it upshifts itself. She is adamant that she wants it to be her last car and wants me (only child) to inherit it, I haven't told her this might mean it ends up with a roll bar in it someday...

Half Moon
03-13-2021, 10:52 AM
Perhaps I spent too much time working at Ford, but I really do not understand the wailing and gnashing of teeth over a vehicle's name. Yes, it has four doors, and yes, it is has an all-electric powertrain. But it outperforms any Mustang that ever was, including the track-oriented GT 500s. It accelerates faster, corners so much better, and holds the road better than any previous Mustang. And it does all of that while providing luxury appointments and ride quality that were not dreamed about in 1964. It also is a Mustang in the sense that is larger than the previous generation of the same nameplate. In the sense that Mustang is a performance-oriented brand, the Mach-E fits into the brand. It just has more room for cargo and two extra doors. Personally I am fine with that as there have been times I wanted to fit something into the my wife's GT that we found on a road trip.

This reminds me of when we transitioned from manuals that a good driver could run better than the automatics to automatics that outperform any human. People whined about the manuals going away, but the resulting vehicles with those automatics performed better as measured on the track. They were faster getting around the track while using less fuel in everyday driving. And those cars were still called Mustang. Yes, one can still opt for the Tremec 6-speed, but the OEM 10-speed auto just crushes the manual. I still enjoy driving a manual gearbox, but I am willing to admit the technology behind the automatic has surpassed what a skilled driver can do with a manual gearbox.

Objectively all true but symbolically we have 60 years of Mustang aesthetic that this very much contradicts. Of course Ford could have avoided the controversy with a couple letter changes: Mustang Mock-E...

OlongJohnson
03-13-2021, 10:53 AM
I went looking up the Thunderbird on Wikipedia because I was going to comment on how the ‘77 version was presumably a way worse affront to sensitive sensibilities even than the 2002 version, but doing so reminded me that almost literally every single new model of the Thunderbird after the ‘55-‘57 original version was its own different kind of abortion.

I was still down with Million Dollar Bill in the '80s.


Wailing and gnashing probably has something to do with building expectations and dreams around a thing specced out in a particular format over decades, and then having something else inserted with the same name that isn’t anything like that dream format.

It's kinda like if Colt came out with a new striker-fired plastic gun in 9mm only that looked like the latest Taurus and called it a 1911.

Half Moon
03-13-2021, 11:03 AM
I was still down with Million Dollar Bill in the '80s.



It's kinda like if Colt came out with a new striker-fired plastic gun in 9mm only that looked like the latest Taurus and called it a 1911.

Shhh... not so loudly. That's how you get not a Bodyguard bodyguards...

BehindBlueI's
03-13-2021, 11:16 AM
The age and wealth demo is spot on, my reference is to those emoting about the name. I think the target demographic for the Mach-E are people that want an electric car. I don't think there is going to be anybody that decides to not buy the Mach-E because it is named Mustang. I also don't think there will be anybody that doesn't buy the Mustang they always wanted because the marque has been diluted by the Mach-E, but maybe if they were looking for an excuse to not indulge anyway. There were many bunched up panties when a Corvette was made that didn't have round tail lights, yet the C8 seems to be selling briskly! Ford sold a ton of V6 Mustangs with narrow tires to people (not me or you...) who were very happy with their Mustangs, and now those folks have an opportunity to get an electric one they can compare to their neighbor's Model Y. Dozens of people at Cars & Coffee will stand around grumbling about the names and the tail lights while there are waiting lists of actual buyers. I don't understand, or like, naming it Mustang, but just like when I see a very pretty girl with grotesque piercings in her face and wonder why the hell she did that, I remind myself that I am not the target demographic. :cool:

The C8 is interesting in that it did sell very well, but it also sold to people who were not previously Corvette buyers and at the expense of some of the more traditional buyers. I don't recall the exact figures, but the average age of buyers dropped significantly. Like 10-15 years younger, IIRC. Contrary to some expectations, the C7 and C6 values haven't been greatly affected by the C8 yet. Some due to supply being low, some due to the used car market being up, but arguably because the 60+ crowd is still more interested in them then the C8. Skewing younger is good for the brand, it'll sell to both actually younger people and to the upper middle aged guys desperately trying to fit in with that crowd.

Like I said, I'm not sure how the name will play out. Sports cars brands are tricky. Brand loyalty and heritage matter. I mean there's a reason the Mustang went retro and revived the pony car market.

farscott
03-13-2021, 11:32 AM
Yeah, it kind of cracks me up that people actually care about this kind of thing so much

I went looking up the Thunderbird on Wikipedia because I was going to comment on how the ‘77 version was presumably a way worse affront to sensitive sensibilities even than the 2002 version, but doing so reminded me that almost literally every single new model of the Thunderbird after the ‘55-‘57 original version was its own different kind of abortion.

https://en.wikipedia.org/wiki/Ford_Thunderbird?wprov=sfti1

The last program that I worked on at Ford was what became the 2002 Thunderbird convertible. The development code name was DEW-98, which translated to a D/E size ("D" example was Taurus, "E" example was Crown Vic), "W" meant to be sold in multiple markets, and 98 was the design variant. The development was plagued with changing requirements, including multiple decisions about whether the vehicle was going to be RWD or FWD. That was due to multiple vehicles using the platform, including ones from Jaguar, Lincoln, and the Thunderbird. That issue ended up causing a transmission design that could not be built at the designated transmission plant because the transmission was too wide to fit on the manufacturing line. That snafu ended more than a few careers.

rob_s
03-13-2021, 11:39 AM
Name aside, making a hybrid Mustang doesn’t likely get For what they want/need in terms of EPA, marketing, etc.
That said, I’ve posted here before about my experience with a hybrid Volvo V90 in Norway and I’d definitely be down with adding some HP to a Mustang via an electric motor instead of a turbos/supercharger.

I think the much E debate has to come down to two different things,
1) name angst
2) the relative merits of the car itself

I’m entirely unconcerned with #1, but I’d love to discuss #2 a bit more. That in itself also seems to brea down into:
1) aesthetic concerns, name aside
2) actual performance/value/quality/etc.

beenalongtime
03-13-2021, 11:59 AM
That’s not a Mustang to my eyes.

https://www.ford.com/suvs/mach-e/

https://i.ibb.co/9gyQ2mX/electric-mustang.jpg


Looks kinda retro to me, LOL

68773

Duelist
03-13-2021, 12:19 PM
The last program that I worked on at Ford was what became the 2002 Thunderbird convertible. The development code name was DEW-98, which translated to a D/E size ("D" example was Taurus, "E" example was Crown Vic), "W" meant to be sold in multiple markets, and 98 was the design variant. The development was plagued with changing requirements, including multiple decisions about whether the vehicle was going to be RWD or FWD. That was due to multiple vehicles using the platform, including ones from Jaguar, Lincoln, and the Thunderbird. That issue ended up causing a transmission design that could not be built at the designated transmission plant because the transmission was too wide to fit on the manufacturing line. That snafu ended more than a few careers.

I really liked the exterior of that car, as much or more than most cars I’ve had a serious liking for. Very pretty metal work.

BehindBlueI's
03-13-2021, 12:29 PM
I’m entirely unconcerned with #1, but I’d love to discuss #2 a bit more. That in itself also seems to brea down into:
1) aesthetic concerns, name aside
2) actual performance/value/quality/etc.

The GT starts at $60k with a 270 mile range, 114mph top speed (computer limited), and 0-60 in the low 5s. The GT performance is estimated to be around $70k, and is faster.

The BMW xDrive45e is $65k so in the middle. It's a PHEV so unlimited range and has a higher top speed. It does give up a few tenths to the GT, being slower at 0-60. However, I think it's a much better looking vehicle inside and out.

Both qualify for the same $7500 tax credit.

I know which I'd rather buy if I was dropping that sort of money on an electrified performance SUV. Especially if I wanted to road trip, and if not why am I buying an SUV instead of a performance coupe?

For pure performance, the Explorer ST is about the same price after considering tax breaks and is nearly as fast stock, likely faster with a simple tune.

Half Moon
03-13-2021, 01:02 PM
Looks kinda retro to me, LOL

68773

When you stare long into the Mustang II, the Mustang II stares back into you:

68775

:-P

mmc45414
03-13-2021, 08:46 PM
The C8 is interesting in that it did sell very well, but it also sold to people who were not previously Corvette buyers and at the expense of some of the more traditional buyers. I don't recall the exact figures, but the average age of buyers dropped significantly.
The only guy I am acquainted with that got one is a little older than me and sold off a luscious C2 to get it.


I mean there's a reason the Mustang went retro and revived the pony car market.
And their retro execution was awesome, IMO.


The last program that I worked on at Ford was what became the 2002 Thunderbird convertible.
I think that was a huge missed opportunity. IMO they coulda put a just slightly detuned Mustang drivetrain in that thing and hit a home run with all of the older guys that wanted a Mustang and didn't want to drive a Mustang.


Looks kinda retro to me, LOL
You..... bastard... :cool:

fly out
03-13-2021, 09:07 PM
Target audience? They wouldn't have subliminally named it after a latté if they weren't targeting the avocado-toast set.

C'mon, man...a Mach E auto?

Tip the veal, and don't forget to try your servers...

[Ducks behind blues...]

OlongJohnson
03-14-2021, 11:13 AM
I really liked the exterior of that car, as much or more than most cars I’ve had a serious liking for. Very pretty metal work.

With weak-sauce all-season semi-performance touring tires, a limited-slip diff, V-8 torque and an automatic, it was the burnout king.

I'd actually consider driving one if they had built them with manuals. Slap some big brakes, suspension, proper wheels and tires on it, and it would be a neat cruiser.

I did once meet a guy who said he owned 13 of them. (All the last body style, not spread across all eras.)

Duelist
03-25-2021, 02:12 AM
The last program that I worked on at Ford was what became the 2002 Thunderbird convertible. The development code name was DEW-98, which translated to a D/E size ("D" example was Taurus, "E" example was Crown Vic), "W" meant to be sold in multiple markets, and 98 was the design variant. The development was plagued with changing requirements, including multiple decisions about whether the vehicle was going to be RWD or FWD. That was due to multiple vehicles using the platform, including ones from Jaguar, Lincoln, and the Thunderbird. That issue ended up causing a transmission design that could not be built at the designated transmission plant because the transmission was too wide to fit on the manufacturing line. That snafu ended more than a few careers.


I really liked the exterior of that car, as much or more than most cars I’ve had a serious liking for. Very pretty metal work.

6931669317

Both of these happened to be outside my building today.

Bucky
03-25-2021, 04:00 AM
S&W been whiting out it’s classic names, M&P, Bodyguard, etc., might as well do cars next. (He says secretly hoping they don’t disgrace the Corvette name (am I still allowed to refer to myself as he?))



My dad had a 1971 and then later a 1974 Ford Torino. The '74 became mine years later. Unfortunately it didn't have the stripe like Starsky's Torino. :rolleyes:

If I win the lottery, I’m getting me a Starsky Torino. :)

LittleLebowski
04-20-2021, 07:59 AM
https://www.freep.com/story/money/cars/ford/2021/04/09/mustang-mach-e-2021-battery-problem/7153778002/


Early models of the all-electric 2021 Mustang Mach-E have a battery issue that may leave owners struggling to start their vehicles despite its being fully charged, according to a technical service bulletin that Ford sent to federal regulators.

"Bad software is turning some Mustang Mach-Es into 'electric bricks,' " said a headline in TheVerge.com, a tech website that first reported news of the Mach-E battery problem Thursday. The brick term has been coined by Mach-E forum members seeking advice from one another online.

farscott
04-20-2021, 09:37 AM
This is why I never buy a first-year production example of any new vehicle. That is only one issue out of hundreds that will be found and fixed. The hard part is buying before the VA/VE (cost reduction) effort starts. The goal is all of the fixes with none of the VA//VE cuts.

Henryhell
11-19-2021, 05:23 AM
Looks like not Mustang at all