Most of the CCW audience doesn't distinguish between a Kel-Tec and a gun, but they do distinguish between $319 and $375, and they distinguish between those with a vengeance.
I may not have ever kicked in a door or jumped out of a helicopter with a knife in my teeth, but when it comes to the retail gun-buying habits of Jasper and Cletus? That's a subject I feel fairly qualified to pontificate on.