If you mean that the .30 Super Carry has more than a marketing problem, I agree.
In its "uncola" ads, 7 Up bragged about not adding caffeine.
I enjoy an occasional 7 Up and it pairs quite nicely with Seagrams 7 Crown.
However, if one is avoiding caffeinated beverages, why choose 7 Up over orange juice or lemon water or a smoothie?
7 Up sales were much higher before the popularity of bottled water and now caffeinated water is also sold.