The 300 will expand to 0.60 at 300 yards. The very best 5.56mm ammo expands to 0.40 at 300 yards. 300 has as much energy from a 16 inch barrel as 5.56mm does from a 16 inch - you get 8 inches of barrel for free. 30 caliber bullets have a (much) greater difference in area over 5.56mm than 45 ACP does over 9mm, so big bullet fans will like it. It is also legal for hunting in far more areas. It is for people who want a bump up in terminal effects and better barrier-blind performance compared to 223/5.56mm without having to go to 6.8 SPC, which costs about 40% more for the practice ammo, is much more expensive to reload for, and needs special bolts and magazines. It is the alternate AR caliber which makes the most sense. The benefits are real for 16 inch barrels, and the shorter you go - the greater the benefit gets.